How to Program the Brain for Sustainable Success


I love my daily dose of exercise.  Most high-performers do because they look at it like a performance-enhancing habit. Being a competitive athlete for most of my life, I trained my brain to expect daily movement and loads of sweat.  There is no habit better in my books than one that automatically drives you to engage in a routine that supports your health mentally, emotionally and physically.

It is no different than any other performance-enhancing strategy you are trying to build; short-term pain equals long-term gain.  We’ve all heard that saying before.  We all know that real results require real hard work and whether you’re in the weight room or the boardroom that means many repetitions of the same patterns of behavior. 

Why is it then that so many of us have such difficulty trying to establish habits that support our long-term goals?  It quite simply comes down to this-our brain’s lack the motivation to change.

I call it leverage.  We don’t get out of bed in the morning unless we have a pretty compelling reason to do so.  That’s the trick.  Our brain will always migrate away from pain and towards pleasure.  That is how our brains condition these bad habits in the first place-we associated too much pain to not doing the current autopilot behavior and too much pleasure to engaging in it.

Our brains are meant to keep us safe and alive-that’s why we have a brain. It guides our decision-making, most of which is completely autopilot (95-97% each day).  We condition the autopilot choices through constant and continuous conscious effort and reinforcement.  And since the brain is meant to keep us safe and alive, it doesn’t like to have to undo all of its hard work and effort by having to change the automatic decision-making process-thus, its resistance to changing habitual patterns of behavior.

So how do we motivate the brain to want to exert the mental energy and effort required to break a bad habit and create a more self-supportive one in its place?

We must create new leverage.

Leverage is motivation and you need motivation to stay high in order to achieve any long-term goals (making more money, getting to the next level in your career, creating higher quality relationships).  To keep motivation high enough to sustain the effort required to create lasting change in your autopilot decision-making (an absolute must when wanting different results in any area of your life), you must tip the motivational scales in your favor.  You must associate more pain to staying the same and more pleasure to creating the change.

Motivation is like the caffeine switch in the brain. When it is activated it engages your nervous system in a way that propels and supports you towards your goals.  If conditioning new habits is the goal, try the following top-notch performance-enhancing strategy to do so:

·         First identify the long-term goal clearly using as much specific and descriptive information as you possibly can (clearly define the new result you crave).
·         What new habits must you establish to support you achieving that new result (in other words, state clearly the new habit you are trying to condition)?
·         Ask yourself what the pain of staying the same is (no change in current results)? 
·         Next, connect with as many benefits as possible to achieving the long-term change you crave.
·         When in the moment of choice between old habit and new habit, practice connecting with your new leverage.
·         Practice associating your brain with the pain of engaging in the old habit and the pleasure of engaging in the new habit every time you are faced with the decision to act in congruence with your long-term outcome.  Science says it will take 30-50 repetitions of this exercise to successfully reprogram that pattern into a habit.

Sure it is tough to break bad habits and establish new ones but trust me, it is well worth it.  Remember the statistic that states 95-97% of your daily choices are made on autopilot-your habits are a huge factor contributing to your current level of personal and professional success.  If it’s good enough for athletes like Sydney Crosby and Tiger Woods, it is good enough for you.  Just keep reminding yourself like the professional athletes do-short-term pain for long-term gain.

Remember to make every performance count!
-Coach Susan

Want to learn how to program your brain for personal and professional success?  Former professional athlete and Princeton graduate, Coach Susan Hobson is the Principal Performance Coach at Elite: High Performance Coaching, a science-based coaching process designed to drive your health, wealth, self and business performance to the next level. She works with high-performers like professional athletes and busy professionals like all of you.

To qualify for a FREE consultation, you can visit www.elitehighperformance.com and enter your email. As a special bonus, will also receive her weekly motivation coaching videos delivered straight to your inbox.


Alternatively, you can email her at: Susan@elitehighperformance.com or call her at: 416-801-9779.

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