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COMPLIMENTARY BREAKFAST - SEPTEMBER 10 IN BRAMPTON
Tapping the Hidden Job Market to Find Candidates for Your Open Positions
Tapping
the Hidden Job Market to Find Candidates for Your Open Positions
By Marc Belaiche, CPA, CA & Joseph Thomas
Whether
driven by the need to explore and diversify a company’s approach to recruitment
or find ways to cut costs, employers may consider a variety of staffing techniques
to find good candidates. This article offers suggestions on how companies may
tap into the hidden job market.
Social
Media
In today’s job market, an increasingly popular
way for companies to connect with potential candidates is to make themselves visible
on social media. Engaging people in discussions, groups and polls are excellent
vehicles for connecting with both passive and active job seekers. Websites such
as LinkedIn provide a massive pool of talent that employers can easily tap
into.
Blogs
Company or corporate blogs assist firms
increase their brand awareness. Blogs also create an effective way for
companies to communicate with potential employees who form part of their online
community. With minimal or no added cost, many companies have used this avenue
to find top-notch candidates.
Referrals
/ Bonus
This method is a time-tested classic, where
employees refer someone they know personally or whom they’ve worked with
previously. Employees may have hundreds of contacts within their professional
and personal networks; therefore, keeping current employees up to date on open
positions is an important aspect of the recruiting strategy. Creating a bonus
program as a reward system serves as a motivator for employees to put forth
referrals for any open positions within the organization.
Association
Meetings
Joining professional associations and attending
events such as Chapter meetings and trade shows gives employers a chance to keep
up-to-date on current trends and to also meet face-to-face with industry
professionals.
Sponsoring
Events
Sponsoring events, dinners or open
houses increases brand awareness and makes companies more visible in the
market. Many of today’s most influential organizations have experienced the
benefits of sponsorship and routinely participate at a number of different
events each year.
Job Descriptions
and Business Cards
Many companies post job descriptions on
their website, giving visitors the opportunity to view current openings. And having
up-to-date job descriptions available at sponsored events is definitely a plus.
Another key component to networking with passive job-seeking candidates at
events is to have business cards ready to hand out and encourage the discussion
of job openings.
Articles
about the Company
As a means to increase awareness about
the company to a wider candidate pool, employers should seek out business
publications to do write-ups on them. The focus could be the company’s corporate
culture, management style and work environment.
Preferred
Employer
Organizations may also gain exposure to
passive job seekers by qualifying for and getting listed on a preferred
employer list, such as Canada’s Top 100 Employees. This would be a distinct
advantage and make the organization look more appealing to job seekers.
Recruiters
Recruiters are constantly tapping into
passive candidates who are not actively searching for a position. As recruiters
build their databases over a period of time, they become familiar with good candidates
that are not necessarily accessible to organizations.
Alumni
Reunion
An alumni reunion is an ideal way of
bringing former employees together to network with current management and
staff.
Conclusion
Most job seekers know that 80-90% of new
opportunities are found through the hidden job market and they also realize
they need to network continuously. If employers use this information to their
advantage, they can tap into a wide pool of passive candidates.
******************************************************************
Marc Belaiche, CPA, CA, is President of TorontoJobs.ca, an Internet
recruitment business and recruiting firm located in the Greater Toronto Area in
Canada. Marc has been in the recruitment industry since 1995. TorontoJobs.ca
allows companies to post their positions online, search a resume database to
find candidates, provides outplacement services and full temporary and
permanent recruitment services. TorontoJobs.ca also allows candidates to search
and apply to positions directly online and get career, interviewing and resume
tips all at no charge. Marc is also President of TorontoEntrepreneurs.ca, an
organization geared towards business owners (see www.TorontoEntrepreneurs.ca) and has the annual Toronto Entrepreneurs Conference (see www.TorontoEntrepreneurs.ca/conference). You can reach Marc at marc.belaiche@torontojobs.ca and check out TorontoJobs.ca at www.TorontoJobs.ca.
Joseph
Thomas is a HR/Recruitment Professional who works at www.TorontoJobs.ca, and can be reached at joseph@torontojobs.ca
Over 160,000 Local Resumes at 1/3 of the Cost of National Sites!
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To
speak with one of our dedicated Account Executives in regards to your
staffing needs please call (905) 566-JOBS (5627)
or email sales@TorontoJobs.ca. |
Conditions: HST Charges Will Apply – Other
Conditions May Apply
To View Our Full Media Kit Please Click Here.
TorontoJobs.ca has
been dedicated to helping companies find candidates for their positions within
the Greater Toronto Area since 2002. With millions of hits to our website
each month, thousands of resumes in our database and our full-service
Recruitment Division, TorontoJobs.ca can help you find candidates for our
company based on your specific hiring requirements.
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EXHIBIT AND MEET THOUSANDS AT THE 2013 TORONTO CAREER FAIR
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To view our complete MEDIA KIT
please click here.
To register as a job seeker for
the event please click here.
For more
information about the event please call (905) 566-JOBS (5627) or email sales@TorontoJobs.ca and one of our
dedicated Account Executives would be happy to assist you.
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Conditions:
HST charges apply – Booth space will be allocated on a first-come,
first-served basis - TorontoJobs.ca has the right to refuse any exhibitor registration
form that does not comply with our terms and conditions - Payment must be
made on or before August 30, 2013 to get the early bird pricing. All other
booth packages must be paid for before October 4th, 2013 - Other conditions
may apply.
TorontoJobs.ca has been dedicated to helping companies find
candidates for their positions within the Greater Toronto Area since 2002.
With millions of hits to our website each month, thousands of resumes in our
database and our full-service Recruitment Division, TorontoJobs.ca can help
you find candidates for your company based on your specific hiring
requirements.
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AUGUST JOB SEEKER E-NEWS
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