How the Shift to Mobile is Impacting Recruiting Needs

How the Shift to Mobile is Impacting Recruiting Needs

By Marc Belaiche, CPA, CA and Nicole Paloucci

 

The number of job seekers using their mobile device to search for jobs has risen significantly over the last few years. By converting your job postings to a mobile-friendly version, you can increase the number of potential applicants. Following are tips for attracting qualified candidates by making job postings mobile accessible.

 

Mobile Devices

Ensure that job seekers can access your job postings on their mobile devices. This ensures greater convenience for those seeking jobs and will increase traffic on the recruiters’ site.

 

Your job postings should still be easily accessible using conventional computer searches since not everyone uses mobile devices. Job seekers who use their mobile can save job postings and apply later using their computer. As a result, the URL on both the mobile and the computer versions need to match.

 

It’s predicted that in the next year 75% of job seekers will use their mobile device for job searching, and 44% will apply using their device.

 

Job Postings

 

Job seekers require the ability to quickly view available positions and their accompanying job descriptions. If potential candidates can’t easily find this information, they will look elsewhere.

 

Easy to Apply

 

The application process should be short and easy to use, otherwise it may deter applicants from applying. Ideally, the candidate should only be required to upload or email their resume and add a minimal amount of information.

Use Social Media

 

Both employers and job seekers use Linkedin, Facebook, and Twitter. These sites can be used for both employer branding and promoting open positions. Links to job postings can be added to your company’s social media pages to attract more applicants.

 

Job Apps

 

Job seekers can easily search for jobs using an app on their smart phone. As an employer or recruiter, you can create an app for your company’s job postings or you can use a job board that already has an app. This will help increase the number of job seekers who have access to your postings.

 

Millennials

 

Millennials account for a large percentage of the workforce and many of them found their current job through social media. This generation is the force behind the increasing number of job applications using their mobile devices to seek and apply for jobs.

 

Mobile-Friendly Algorithm

 

Google has implemented a ranking system and the algorithm rewards sites that are mobile-friendly, and penalizes sites that aren’t. Your Google ranking can have an impact on the number of visits to your site.

 

Search Engines

 

Job seekers prefer job boards that have a large and steady number of job postings and they also want the option of refining their searches. It can also be difficult to go through numerous job postings without an advanced search engine on your mobile. The inconvenience of not having this feature may deter potential applicants.

 

Conclusion

 

Mobile-friendly sites are needed to accommodate job seekers who use their mobile devices to search and apply for jobs. These job postings should be readily accessible and easy to apply to.

 

Social media and job search apps are useful for branding your organization by improving your image and making your company a desirable place to work.  Make a plan to convert your site to a mobile-friendly version to increase the amount of qualified candidates you’ll receive.

 

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Marc Belaiche is a CPA, CA and is President of TorontoJobs.ca, an Internet recruitment business and recruiting firm located in the Greater Toronto Area.  Marc is also the author of the book “Tales from the Recruiter”. Marc has been in the recruitment industry since 1995. TorontoJobs.ca allows companies to post their positions online, search a resume database to find candidates, provides full temporary and permanent recruitment and outplacement services. TorontoJobs.ca also allows candidates to search and apply to positions directly online and get career, interviewing and resume tips all at no charge. Marc is also President of TorontoEntrepreneurs.ca, an organization geared towards business owners (seewww.TorontoEntrepreneurs.ca) and has the annual Toronto Entrepreneurs Conference (see www.TorontoEntrepreneurs.ca/conference). You can reach Marc at marc.belaiche@torontojobs.ca and check out TorontoJobs.ca at www.TorontoJobs.ca.

 

Nicole Paolucci, HR and Marketing Intern for TorontoJobs.ca. Nicole is a graduate from York University. To contact Nicole, please email nicole@torontojobs.ca.

 

Ten Tips to Simplify Your Life in a Complex World

Ten Tips to Simplify Your Life in a Complex World

 

As I’m sure you all know, life seems to be getting more and more complicated.  Between running a business, kids, trying to stay fit, aging parents, looking after the house and trying to save a bit of money along the way, it’s not an easy battle!  Many entrepreneurs think about the idea of creating a “simpler life”, but most are not even sure where to begin.

 

I think these days, many entrepreneurs feel trapped.  Money is tight, work hours are long and free time seems to have disappeared.  Important decisions are made on sudden impulses (houses, renovations, cars, cottages, vacations) with the end result of higher stress levels when the bills arrive in the mail.  People then work hard to pay these off for the next few months or years, and then the cycle begins again.  Life feels like a treadmill, with no significant progress.

 

In the end, I think entrepreneurs really want to simplify their lives.  They’re just not sure where to start.  To help people with a starting point, we developed the below list:

 

Ten Tips to Simplify Your Life in a Complex World

 

1.       Success in life is about progress not perfection, understand the difference.

 

2.       Eliminate clutter, both physical and emotional.

 

3.       Learn how to take care of yourself and say no!

 

4.       Understand your strengths and focus energy towards them.

 

5.       To be most productive, work less and take more time off.

 

6.       Invest time in relationships.

 

7.       Move to the front of the line and pay yourself first.

 

8.       Educate yourself on the power of time, compound interest and impact of taxes.

 

9.       Sleep better at night by insuring risks to protect your family and business.

 

10.   Develop a Simple Life Vision, determine your goals and continuously refocus.

 

In future articles we look forward to expanding on these points individually.  In the meantime, we encourage you to educate yourself on these concepts and use them in your daily life.  We also offer our Simple Life Vision Session.  This is a free, 90 minute, one-on-one session where we help you come up with your own Simple Life Vision and a starting point for an action plan to achieve it.  Please feel free to visit our website for any further information.  www.simpleplanprogram.com

 

We appreciate your interest and hope this information was of value to you.  Have a fantastic day and always remember to keep things simple!

 

BIO

Mark Landers is the creator of The Simple Plan Program and has been helping entrepreneurs simplify their lives for over 10 years.

 

 

Success in life is about progress not perfection, understand the difference.

Success in life is about progress not perfection, understand the difference.

 

As I’m sure you all know, life seems to be getting more and more complicated.  Between running a business, kids, trying to stay fit, aging parents, looking after the house and trying to save a bit of money along the way, it’s not an easy battle!  Many entrepreneurs think about the idea of creating a “simpler life”, but most are not even sure where to begin.

 

I feel very fortunate to be able to participate in Dan Sullivan’s Strategic Coach Program.  This is an amazing program built for growth minded entrepreneurs to assist them in building self-managing companies.  There are a number of breakthroughs I have experienced through participating in their sessions.  One of these breakthroughs was experienced after I read Dan’s book, Learning How to Avoid the Gap.  This book depicts the undermining strategy for building lifetime happiness through taking a different look at the measurement of progress in life.

 

There are a number of things that we measure in our lives.  Some of these include: physical appearance, wealth, intelligence, relationships, possessions, etc.  Many of us have a vision or an ideal around what life would be like if we were more confident in any of these areas. Personally, I have fought with my weight for a number of years and often think about how I would feel at the perfect weight.  These visions are often the inspiration for goals.  In my case, to eat healthier or to exercise more frequently.  The excitement then begins!

 

Most significant goals take time to accomplish. When developing goals, most of us start with a review our current situation.   We then figure out what our target is and what success looks like.  We begin moving forward with an action plan and making progress.  We then typically hit a few road blocks and progress slows down.  This is often the point when we review progress compare it to the desired end result.  In my personal example above, let’s say my goal is to drop my weight from 220 to 200 pounds.  I’m one month into my new healthier regime and I’ve lost 4 pounds.   Only 16 more to go!  I then begin thinking about how tough it was to lose the first 4 pounds?  How am I going to be able to do this for the next 6 months?  What about my upcoming vacation?  How am I going to stay on track at an all-inclusive resort?  The conversation then goes on and on.  This often leads to unhappiness, a lack of confidence and may result in you even abandoning the goal itself.  Dan Sullivan calls this type of thinking “getting stuck in the GAP”.

 

If we take a different approach to measurement, we can often change the feelings and confidence around progress.   Let’s say we focus all of our progress measurement against our starting point.  We know that getting to 200 pounds (loss of 20) is our end goal but let’s try to forget about that for a moment.  Our starting point was 220 and now we are at 216! This is something to be celebrated.  Think about all the new health habits you have changed to get there.  Think about how many times you have exercised in the last month.  The point is that this style of measurement is much more fulfilling.  It helps build much more confidence and is much more likely to keep you focused on the eventual achievement of your end goal. 

 

Throughout life we will set thousands of goals.  Some as small as getting to work on time to goals as large as paying off our mortgage or having enough money to retire comfortably.  The sooner you begin measuring progress from your starting point vs. the end result, the sooner you will begin building confidence and will become happier in life. 

 

In the event you need additional assistance in simplifying your life, we also offer our Simple Life Vision Session. This is a free, 90 minute, one-on-one session where we help you come up with your own Simple Life Vision and a starting point for an action plan to achieve it.  Please feel free to visit our website for any further information.  www.simpleplanprogram.com

 

We appreciate your interest and hope this information was of value to you.  If you happened to miss our Top 10 list, please let us know and we will be sure to send you a copy.  Have a fantastic day and always remember to keep things simple!

 

BIO

Mark Landers is the creator of The Simple Plan Program and has been helping entrepreneurs simplify their lives for over 10 years.